What do you think you need to draw more of your ideal customers than anything else?
Some people are going to say, “better information to show me how to do what works.”
Others would say “more motivation and drive to implement what I already know.”
Another typical response is, “more time to fit marketing activities into my schedule.”
And many people are going to say, “I need better goals and more clarity about what I want to achieve.”
For the last 20 years, I have been talking about the value of all these in writing this ezine/blog.
But I finally understand a much more critical factor: healthy habits.
I was a great promoter of James Clear’s writings over the past year. He’s writing a blog on performance and habits. And he just came out with his first fantastic novel, Atomic Habits.
Though James isn’t a marketing specialist, I’m sure he’s right when he says that good behaviors are the greatest determinant of performance.
This is a clear but valid idea: self-employees with daily marketing practices are much more likely to succeed than those who do not.
And the crazy thing is that the four elements — knowledge, motivation, time and goals — I mentioned above are not really important.
Facts. Information. We now have access to more marketing knowledge than ever before. And all of it is free and accessible instantly by searching Google or YouTube.
The problem is that most of us have not consistently studied what we need to know for better marketers. The knowledge is worthless if we do not know how to use it.
And if we pay decent money for lessons and services, a great deal goes to waste. I just found online that 97 percent of people purchasing a course online never finish it.
Motivation. Motivation. We are all inspired when we calculate motivation through purpose. Do we not all want and need our companies to grow? Yet we are overwhelmed and do not pursue our intentions. Again, bad behaviors are the problem.
Time. Time. If we just had more. However, unsuccessful marketers have the most popular. The key is to devote more time to daily marketing activities.
Goals. Goals. Nothing is wrong with targets except that they are only a starting point for progress. Instead of doing what is needed now – the repetitive marketing habits that we practice every day or week – they can get us stuck in the future.
“A habit or system beats a goal every time.” – James Clear
The study is done and the conclusion is clear.
The establishment of optimistic and stable marketing patterns has a greater effect than anything else on marketing success.
We may have great knowledge, great motivation, lots of time and clear goals, but unless marketing is carried out consistently and habitually, there are no chances of success.
The question you should ask is, “How do I start establishing better marketing habits?”
The Atomic Habits of James go on to share a multitude of ways to become an expert. So I strongly recommend that you get his book. It may be the most precious ‘marketing’ book you ever read.
But let me also send you my view of what is needed to build new marketing habits.
Style C – SPAT
This is a model that I have built for one of my marketing programmes.
Coaching or background Coaching. A coach discusses the game, how and how it is played. And that provides the backdrop to the game. It helps if you have an external source who will keep you responsible for the rules required for success.
This principle is why it is so easy to take action and shape good habits when you work with a coach or in a program unexpectedly. The game context helps shape your actions.
Remember that all professions, such as physicians, lawyers and accountants, are educated rigorously in professional training and internship. And professional behaviors and guidelines are defined in this context.
As independent professionals, we would all like to do things by ourselves and form our own course. That’s good, except it’s always not working very well, is it?
Research. Study. Most of the game is practicing and gaining the skills required for successful results. Again, the requisite knowledge is readily available to be an efficient marketer, but you need to help separate wheat from the chaff and analyze what is most useful.
Planning. Planning. Any good marketing requires a plan. Alternatively, spontaneous marketing campaigns with no structure and direction are introduced. So it’s not how much you know, but how you do what you know.
Behavior. Action. Success is not by being busy or doing a lot, but by doing the right things at the right time. This is where daily marketing habits are created.
Some people might write an article once or twice a week. For some, further meetings with networking contacts may be needed. Or daily speech obligations could be booked.
The trick for this role is to use the first three phases of the model – coaching, study and preparation – for marketing activities that you carry out as regularly as possible.
Tracking. Tracking. What is evaluated is achieved. And habits don’t seem to last if we don’t test. When we calculate and track habits, the likelihood of them being carried out regularly increase dramatically.
It may take time for healthy habits to be formed. You know this happened when you don’t even have to worry about it any more, just sit down and write the post every Monday or call five days a week.
And you build a feedback loop if you are in action like this, and learn what works best and what doesn’t. This helps you to adapt and change over time before your marketing behaviour.
Therefore, avoid looking for the “perfect” marketing plan, get inspired, find more time and set goals.
Use the C-SPAT technique instead to develop positive marketing practices.
Source of Article: http://EzineArticles.com/10105413